From fashion design to winemaking, the family of the late Salvatore Ferragamo brings the patriarch’s vision and craftsmanship to Tuscany’s Il Borro Winery.

By Monica Prelle | Bespoke Magazine, Summer 2013

THE ART OF MAKING FINE WINE can in many ways be compared to the careful craftsmanship of fashion design — both require not only time and dedication but also passion in order to produce an exquisite product.

Making a break from haute couture and into winemaking, Salvatore Ferragamo Jr., namesake grandson of the iconic Italian shoemaker and fashion designer, is following in his grandfather’s footsteps by turning passion into a successful business venture with Il Borro winery, a medieval hamlet in Tuscany, Italy, which has been owned by his family since the 1990s.

Currently the CEO of the Il Borro Resort, Spa and Winery, the younger Ferragamo partnered with his father Feruccio Ferragamo, the President and CEo of the Salvatore Ferragamo Group, to turn the family’s once charming countryside estate into a burgeoning winery. “Winemaking is agriculture: You are working with the land, you are working with the elements,” Salvatore Ferragamo Jr. says. “Every year  you get a different harvest and it is, in a way, very true–the true world.”

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