Copywriting

Monica Prelle is a freelance copywriter who has worked on projects for destinations and brands targeting an active audience. I have a sharp, concise, and witty copywriting style with the ability to match the client’s tone. Copy work also includes brand journalism for clients including Patagonia, REI Co-op Journal, Mammoth Lakes Tourism, and others.

I am currently writing advertising copy for a Mammoth Lakes ski shop and just recently finished a developmental project for “Bucket List America,” a coffee table book that will be published by Quarto Press in the UK (2021).

Clients include: Explore Canada Like a Local, Fat Tire, Footloose Ski Shop, Hipcamp, Mammoth Lakes Tourism, Mammoth Lakes Trail System, Ontario Travel, Outside, Inc., Patagonia, REI, Reserve America, Restaurant Skadi, and Timber Trail Guides among others.

Sample Work

Fat Tire I was a freelance contractor writing copy, matching the brand’s style and tone, for Instagram. Posts were organized by themes: mountain town dispatches, your next adventure, brand story, beer in the wild, socially conscious, and brand ambassadors.

  • Fat tire, infinitely better than a flat tire. See post.
  • WE AREN’T YELLING AT YOU–JUST LOUDLY SUGGESTING FAT TIRE IS ALWAYS A GOOD IDEA. See post.
  • If you are looking for a sign to crack open a cold Fat Tire. This is it. See post.

 

Mammoth Lakes Trail System I was part of a small team that wrote website copy for the non-profit trails and outdoor recreation guide. I was responsible for writing trail guides and experiences as well as destination and activity descriptions.

Monica Prelle © 2021 All Rights Reserved