Copywriting

Monica Prelle is a freelance copywriter who has worked on projects for destinations and brands targeting an active outdoor audience. I have a sharp, concise, and sometimes witty style with the ability to match the client’s tone. Copywriting includes marketing, social media, digital content, storytelling, content writing and brand journalism.

Clients include: Explore Canada Like a Local, Fat Tire (New Belgium Brewing), Footloose Ski Shop, HipCamp, Mammoth Lakes Tourism, Mammoth Lakes Trail System, Ontario Travel, Patagonia, Public Lands, REI, Reserve America, Restaurant Skadi, and Timber Trail Guides among others.

Sample Work

Public Lands I was part of the Outside Inc. publishing team contracted to develop and implement digital content strategies to launch the platform for Public Lands, a new outdoor retailer by Dick’s Sporting Goods. I contributed skills stories, how-to articles, and gear buyers’ guides for outdoors sports including running, skiing, camping, adventure travel and paddle sports. 

Fat Tire I was a freelance contractor writing copy, matching the brand’s style and tone, for Instagram. Posts were organized by themes: mountain town dispatches, your next adventure, brand story, beer in the wild, socially conscious, and brand ambassadors.

  • Fat tire, infinitely better than a flat tire. See post.
  • WE AREN’T YELLING AT YOU–JUST LOUDLY SUGGESTING FAT TIRE IS ALWAYS A GOOD IDEA. See post.
  • If you are looking for a sign to crack open a cold Fat Tire. This is it. See post.

 

Mammoth Lakes Trail System I was part of a small team that wrote website copy for the non-profit trails and outdoor recreation guide. I was responsible for writing trail guides and experiences as well as destination and activity descriptions.

Monica Prelle © 2021 All Rights Reserved